Psychographic segments are based on:
A) Interests
B) Activities
C) Opinions
D) All of the above
Correct Answer:
Verified
Q33: A(n)_ market strategy is when a firm
Q34: The purpose of differentiation is to:
A) Have
Q35: Of the following, which is/are the product
Q36: The three segmentation variables discussed in the
Q37: What does MSA stand for?
A) Metropolitan Survey
Q39: What is demand analysis synonymous with?
A) Segmenting
Q40: Demand analysis includes:
A) An evaluation of need
Q41: The primary purpose of the DMA analysis
Q42: What does the R in the PRIZM
Q43: The assumptions cohorts VALS and PRIZM are
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