The assumptions cohorts VALS and PRIZM are examples of_________ .
A) Geographic segments techniques
B) Pseudo- graphic segments techniques
C) Topographic segments techniques
D) Psychographic segment techniques
Correct Answer:
Verified
Q38: Psychographic segments are based on:
A) Interests
B) Activities
C)
Q39: What is demand analysis synonymous with?
A) Segmenting
Q40: Demand analysis includes:
A) An evaluation of need
Q41: The primary purpose of the DMA analysis
Q42: What does the R in the PRIZM
Q44: What is the main problem with geographic
Q45: According to benefit segmentation, which are the
Q46: _refers to how much the customer is
Q47: The usage segmentation is a broad group
Q48: If executed correctly, what can be an
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