Demand analysis includes:
A) An evaluation of need and wants plus willingness and ability to pay
B) Selecting target markets from identified segments
C) Segmenting the market
D) Matching the market and the capabilities
E) All of the above
Correct Answer:
Verified
Q35: Of the following, which is/are the product
Q36: The three segmentation variables discussed in the
Q37: What does MSA stand for?
A) Metropolitan Survey
Q38: Psychographic segments are based on:
A) Interests
B) Activities
C)
Q39: What is demand analysis synonymous with?
A) Segmenting
Q41: The primary purpose of the DMA analysis
Q42: What does the R in the PRIZM
Q43: The assumptions cohorts VALS and PRIZM are
Q44: What is the main problem with geographic
Q45: According to benefit segmentation, which are the
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