According to benefit segmentation, which are the possible benefits sought in a hospitality purchase?
A) Comfort
B) Low price
C) Prestige
D) All of the above
E) None of the above
Correct Answer:
Verified
Q40: Demand analysis includes:
A) An evaluation of need
Q41: The primary purpose of the DMA analysis
Q42: What does the R in the PRIZM
Q43: The assumptions cohorts VALS and PRIZM are
Q44: What is the main problem with geographic
Q46: _refers to how much the customer is
Q47: The usage segmentation is a broad group
Q48: If executed correctly, what can be an
Q49: The necessity of market segmentation in the
Q50: Pick any three of the segmentation variables
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