What does the R in the PRIZM system stand for?
A) Rating
B) Rare
C) Real
D) Regional
E) None of the above
Correct Answer:
Verified
Q37: What does MSA stand for?
A) Metropolitan Survey
Q38: Psychographic segments are based on:
A) Interests
B) Activities
C)
Q39: What is demand analysis synonymous with?
A) Segmenting
Q40: Demand analysis includes:
A) An evaluation of need
Q41: The primary purpose of the DMA analysis
Q43: The assumptions cohorts VALS and PRIZM are
Q44: What is the main problem with geographic
Q45: According to benefit segmentation, which are the
Q46: _refers to how much the customer is
Q47: The usage segmentation is a broad group
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