Benchmarking is an objective way of assessing the strength of a firm's resources and capabilities relative to those of competitors

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Quizplus · Accepted Answer

This statement is correct. Benchmarking involves comparing a firm's resources and capabilities against those of its competitors and other industry leaders, in order to identify areas for improvement and develop effective strategies for success. This allows firms to objectively evaluate their strengths and weaknesses, and to make informed decisions about how best to allocate their resources for competitive advantage.

Benchmarking Is an Objective Way of Assessing the Strength of a Firm's