In 1990,C.K.Prahalad and Gary Hamel introduced the concept of "core competence." Their argument was that:
A)Competence was more important than capability as a basis for sustainable competitive advantage
B)Management should build strategy on competences rather than resources
C)Strategy should be focused on both exploiting and developing firms' core competences
D)Competitive advantage rather than industry attractiveness was the primary source of superior profitability

Question

Quizplus · Accepted Answer

Prahalad and Hamel argued that firms should focus on both exploiting and developing their core competences, as these provide a sustainable competitive advantage. They also suggested that building strategy on competences rather than resources would lead to greater success. Additionally, they emphasized that competitive advantage, rather than industry attractiveness, was the primary source of superior profitability.

In 1990,CK