When considering which industry segments a firm should specialize in,it is more important to be guided by segment attractiveness than whether the key success factors align with the firm's resource and capability strengths.

Question

Quizplus · Accepted Answer

While segment attractiveness is important, aligning with the firm's resource and capability strengths is crucial for sustainable competitive advantage and success in that segment.

When Considering Which Industry Segments a Firm Should Specialize In,it