Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
A) life stage
B) benefits
C) age segment
D) personality type
E) social class

Question

Quizplus · Accepted Answer

Life stage segmentation would be the best choice as it considers major life events like divorce which can influence consumer behavior and needs. This subsegment format would allow marketers to target Jose and Erika based on their unique needs and preferences during this period of transition.

Jose and Erika Have Just Divorced