________ is the science of using psychology and demographics to better understand consumers.
A) Psychographics
B) Interactionism
C) Clustering
D) Demographic transition
E) Customerization

Question

Quizplus · Accepted Answer

Psychographics is the science of using psychology (such as values, attitudes, and lifestyles) in combination with demographic data (such as age, gender, and income) to better understand and segment consumers. It helps marketers and businesses tailor their products, services, and marketing messages to specific groups of consumers with similar psychographic profiles.

________ Is the Science of Using Psychology and Demographics to Better