According to the brand asset valuator model, strong new brands show ________.
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
C) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation
D) high levels on energy, differentiation, relevance, knowledge, and esteem
E) low levels on energy, differentiation, relevance, knowledge, and esteem

Question

Quizplus · Accepted Answer

Strong new brands typically exhibit higher levels of differentiation and energy, which are crucial for standing out and gaining initial traction, while relevance, esteem, and knowledge develop over time.

According to the Brand Asset Valuator Model, Strong New Brands