If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short listed, she is in the ________ level of the brand dynamics pyramid.
A) presence
B) relevance
C) performance
D) advantage
E) bonding

Question

Quizplus · Accepted Answer

The performance level of the brand dynamics pyramid is where a consumer has evaluated the product and brand as delivering acceptable performance and may be considered for purchase.

If a Consumer, Trying to Decide Between Alternatives, Believes That