Question 1

Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage,expertise,and performance to make buying the product easier and more enjoyable and rewarding?

Accepted Answer

Channel differentiation refers to designing the distribution channel in a way that makes buying the product easier and more enjoyable for the customers. It involves selecting the right channel partners, establishing effective communication, providing excellent customer service and support, and ensuring timely delivery and availability of the product.

Question 2

Which of the following is an example of services differentiation?

Accepted Answer

The answer of Which of the following is an example...

Question 3

SJC is a new retailer that targets the youth market.SJC needs to make an impression using advertising,and decides to use funny or irreverent ads to get its point across.Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor.Which of the following is the company using to convey its membership in the retail segment?

Accepted Answer

By comparing themselves to their competitors, SJC is establishing themselves as a member of the retail segment and identifying their unique advantages. This is an example of comparing to exemplars.

Question 4

Ford Motor Co.invested more than $1 billion on a radical new 2004 model called the X-Trainer,which combined the attributes of an SUV,a minivan,and a station wagon.To communicate its unique position-and to avoid association with its Explorer and Country Squire models-the vehicle,eventually called Freestyle,was designated a "sports wagon." According to the given scenario,Ford Motor Co.conveyed their brand's category membership by ________.

Accepted Answer

Ford Motor Co. used the product descriptor "sports wagon" to convey the brand's category membership and distinguish it from other models.

Question 5

When Tommy Hilfiger was an unknown brand,advertising announced his membership as a great U.S.designer by associating him with Geoffrey Beene,Stanley Blacker,Calvin Klein,and Perry Ellis,who were recognized members of that category.Tommy Hilfiger conveyed the brand's category membership by ________.

Accepted Answer

Tommy Hilfiger conveyed the brand's category membership by comparing it to recognized members of that category such as Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis. This is an example of using exemplars to establish a brand's category membership.

Question 6

________ is a company's ability to perform in one or more ways that competitors cannot or will not match.

Accepted Answer

Competitive advantage refers to a company's ability to outperform its competitors by performing in a way that they cannot or will not match. This can be achieved through a variety of means such as cost leadership, differentiation, or innovation.

Question 7

Singapore Airlines is well regarded in large part because of the excellence of its flight attendants.This is an example of ________ differentiation.

Accepted Answer

The answer of Singapore Airlines is well regarded in large...

Question 8

One common difficulty in creating a strong,competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________.

Accepted Answer

Many attributes or benefits that make up the points-of-parity and points-of-difference are negatively correlated, meaning that as one attribute/benefit increases in importance, the other may decrease. For example, if a brand wants to differentiate itself by offering higher quality at a higher price point, the attribute of affordability may become less important to consumers, creating a negative correlation.

Question 9

When the total market expands,the ________ usually gains the most.

Accepted Answer

The market leader usually gains the most when the total market expands because they already have an established presence and are likely to have the resources to capitalize on the growth opportunities. They may also have a larger customer base to draw from, making it easier for them to attract new customers as the market expands.

Question 10

When a firm looks for new users in groups that might use the product but do not,the firm is using the ________ strategy.

Accepted Answer

The answer of When a firm looks for new users...

Question 11

Which of the following is an example of image differentiation?

Accepted Answer

Image differentiation refers to creating a distinctive image or identity for a brand that sets it apart from competitors. Using a specific signature fragrance in all outlets is an example of image differentiation as it creates a unique identity for the brand that customers can associate with the hotel. The other options are examples of other types of differentiation, such as training programs (A), operational efficiency (C), retail strategy (D), and product customization (E).

Question 12

As the marketing manager of a company that manufactures floor tiles,Evans Smith is given a target to achieve 500 new customers by the end of summer.He decides to search the market for probable customers who might use the product but do not at present.Which of the following strategies is Evans pursuing to increase the market demand for his product?

Accepted Answer

The answer of As the marketing manager of a company...

Question 13

Which of the following is an example of channel differentiation?

Accepted Answer

Channel differentiation refers to the methods a company uses to distinguish its distribution channels from those of competitors, often to reach customers more effectively or provide a unique shopping experience. RTZ moving its products from supermarket aisles to exclusive stores is an example of channel differentiation, as it changes the way products are distributed and sold, potentially attracting customers who prefer or value the exclusivity and personalized service of such stores.

Question 14

The ________ has the largest market share and usually shows the way to other firms in price changes,new-product introductions,distribution coverage,and promotional intensity.

Accepted Answer

The statement mentions that the company with the largest market share sets the standard for other companies in terms of pricing, new products, distribution, and promotion. This describes the role of a market leader. Therefore, the answer is E.

Question 15

A ________ is one that a company can use as a springboard to new advantages.

Accepted Answer

A leverageable advantage is one that can be used as a foundation or leverage to gain new advantages, such as technology or intellectual property. This allows the company to build on their existing strengths and stay ahead of competitors. While sustainable, realistic, rational, and distinct advantages are also important, they may not necessarily provide the same leverage for new advantages.

Question 16

Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?

Accepted Answer

Employee differentiation involves companies having better-trained personnel who provide superior customer service.

Question 17

When firms look for new users in groups that have never used the product before,the firm is using the ________ strategy.

Accepted Answer

The new-market segment strategy is the best choice as it involves targeting a new group of customers who have never used the product before. This typically involves expanding into new markets or demographic segments where the product has not yet been introduced. The other strategies listed (market-penetration, geographical-expansion, product development, and diversification) may also involve targeting new users, but they do not necessarily focus specifically on groups that have never used the product before.

Question 18

A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows.They said that the difference comes from how comfortable they make their cows.Among others,this differentiation could certainly appeal to animal lovers and those moving toward organic products.This is an example of ________.

Accepted Answer

The answer of A radio ad by the dairy farmers...

Question 19

Dayton,Ohio--based Iams found success selling premium pet food through regional veterinarians,breeders,and pet stores.This is an example of ________ differentiation.

Accepted Answer

The example given in the statement refers to the use of a different channel of distribution (regional veterinarians, breeders, and pet stores) to differentiate Iams' premium pet food from competitors.

Question 20

A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation.

Accepted Answer

The answer of A company which can differentiate itself by...

Quiz 9: Crafting the Brand Positioning and Competing Effectively