The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business.

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The four product-mix dimensions (length, width, depth, consistency) allow the company to expand its offerings and diversify its business. By increasing the length (number of products), width (product line), depth (variations within a product), and consistency (how closely related the products are), a company can increase its market share and revenue.

The Four Product-Mix Dimensions (Length, Width, Depth, Consistency) Permit the Company