When McDonalds restaurants develop different products for kids and adults and devises different advertising messages for each of its core market segments, it is practising which approach to segmentation?
A) differentiated marketing
B) mass marketing
C) concentrated marketing
D) undifferentiated marketing
E) local marketing

Question

Quizplus · Accepted Answer

Differentiated marketing is the approach where a company chooses to offer different products or services, along with different advertising messages, to different market segments. In this case, McDonald's is targeting two different market segments, kids and adults, with different products and advertising messages.

When McDonalds Restaurants Develop Different Products for Kids and Adults