The Tasty Snacks Company has determined that consumers' taste preferences differ according to the region of the country in which they live. The firm has segmented its market on the basis of:
A) demographics.
B) psychographics.
C) geographics.
D) behaviouristics.
E) corporate variables.

Question

Quizplus · Accepted Answer

The Tasty Snacks Company has segmented its market based on geographics, meaning regional location. The company has determined that consumers' taste preferences vary according to where they live, which is a geographic variable.

The Tasty Snacks Company Has Determined That Consumers' Taste Preferences