The final step in the development of a positioning strategy is to:
A) determine which product benefits consumers consider most important.
B) communicate the position effectively to consumers.
C) choose the actual positioning strategy.
D) select the product benefit(s) to promote.
E) evaluate the positioning strategy against criteria aimed at determining the potential success of the strategy.

Question

Quizplus · Accepted Answer

Once a positioning strategy has been chosen, it is important to effectively communicate it to consumers in order to create brand awareness and build a strong brand image in their minds. This can be done through advertising, marketing campaigns, and other promotional activities. Without effective communication, a positioning strategy will not be successful.

The Final Step in the Development of a Positioning Strategy