If a marketing manager segments the market into culture- oriented, sports- oriented, or outdoor- oriented groups, he or she is segmenting on the basis of:
A) usage occasion.
B) psychographic lifestyle.
C) user status.
D) readiness stage.
E) loyalty status.

Question

Quizplus · Accepted Answer

Psychographic lifestyle segmentation involves categorizing consumers based on their attitudes, beliefs, values, and behaviors. In this case, the marketing manager is segmenting based on consumers' orientation towards culture, sports, or outdoor activities, which are all elements of psychographic lifestyle.

If a Marketing Manager Segments the Market into Culture- Oriented