Which of the following is an example of a behavioural segmentation variable?
A) user status
B) social class
C) personality
D) generation
E) religion

Question

Quizplus · Accepted Answer

User status refers to whether the individual is a first-time buyer, regular customer or non-user. This is an example of behavioural segmentation variable as it categorizes customers based on their behaviour towards a product or service. Social class, personality, generation and religion are all examples of other types of segmentation variables such as demographic or psychographic.

Which of the Following Is an Example of a Behavioural