Because consumer needs and wants change with age, to segment their market, companies may use:
A) age and life- cycle.
B) need/want relationships.
C) lifestyles.
D) psychographics.
E) income levels.

Question

Quizplus · Accepted Answer

Age and life-cycle segmentation is a useful technique to segment a market based on the age and life cycle stage of the consumer. Consumer needs and wants change throughout their life, and this type of segmentation allows companies to tailor their marketing efforts to specific age groups or life-cycle stages, such as young adults, families with children, or retirees. This type of segmentation can help companies to better understand their target audience and create more effective marketing campaigns.

Because Consumer Needs and Wants Change with Age, to Segment