Which of the following customer profiles uses psychographic descriptors exclusively?
A) Randall loves long weekends in the countryside to relieve the pressure of his medical practice.
B) Ben is self confident in his role as a park ranger.
C) Roger is a radiographer with an income of over $80 thousand per year.
D) Peter likes nothing better than to unwind with his mates, over a drink, at the football game.
E) Gail is 21, works as a secretary and loves riding a mountain bike in her spare time.

Question

Quizplus · Accepted Answer

Peter likes nothing better than to unwind with his mates, over a drink, at the football game.Psychographic descriptors describe a person's lifestyle, values, and interests. Peter's profile describes his interests and activities, which are psychographic descriptors.

Which of the Following Customer Profiles Uses Psychographic Descriptors Exclusively