In terms of its affect on the marketing process, differentiated marketing:
A) significantly decreases manufacturing costs.
B) reduces inventory costs.
C) keeps advertising costs low.
D) lowers total sales, which increases profits by increasing the margin on each sale.
E) increases administrative and production costs.

Question

Quizplus · Accepted Answer

Differentiated marketing involves creating and promoting products and services that are tailored to specific market segments. This means that companies need to develop different versions of their products, promotions, and other marketing elements to appeal to different segments. This customizability and flexibility can increase administrative and production costs as companies must manage more complex operations and supply chains to meet the varied demands of different segments.

In Terms of Its Affect on the Marketing Process, Differentiated