Shannons Insurance is a highly regarded, niche- market, service provider that specialises in providing car insurance for vintage and classic cars. Shannons' customers are defined as car enthusiasts of any age, who value the tailored insurance products offered by the company. Shannons has MOST likely segmented on which of the following?
A) psychographics
B) usage rate
C) benefits- sought
D) demographics
E) behavioural

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The Answer of Shannons Insurance is a highly regarded, niche- market, service provider that specialises in providing car insurance for vintage and classic cars. Shannons' customers are defined as car enthusiasts of any age, who value the tailored insurance products offered by the company. Shannons has MOST likely segmented on which of the following?
A) psychographics
B) usage rate
C) benefits- sought
D) demographics
E) behavioural

Shannons Insurance Is a Highly Regarded, Niche- Market, Service Provider