The Simms Corporation utilises lifestyle variables to segment its consumer markets. The firm is employing:
A) corporate variables.
B) geographic variables.
C) psychographic variables.
D) demographic variables.
E) behaviouristic variables.

Question

Quizplus · Accepted Answer

The Simms Corporation is using psychographic variables, which are related to consumers' attitudes, values, interests, and lifestyle. This approach considers consumers' personality traits, habits, and behaviours to segment the market. Therefore, the best choice is C.

The Simms Corporation Utilises Lifestyle Variables to Segment Its Consumer