One of the reasons demographic variables are the most popular variables for segmenting the consumer market is because usage rates are often associated with demographic characteristics.

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Demographic variables such as age, gender, income, and education levels have been found to be strongly correlated with usage rates of certain products or services. For example, older adults may have different healthcare needs than younger adults, and therefore may use different medications or healthcare services. By segmenting the market based on these demographic characteristics, marketers can better target their advertising and promotions to the consumers who are most likely to use their products.

One of the Reasons Demographic Variables Are the Most Popular