In order to maximise sales, marketers are generally advised to appeal to all buyers in the marketplace.

Question

Quizplus · Accepted Answer

Marketers are generally advised to identify and target specific segments of the market that are most likely to purchase their product or service. This allows them to tailor their messaging and promotions to the needs and preferences of those specific segments, leading to more effective and efficient sales efforts. Trying to appeal to all buyers in the marketplace can result in a diluted message that fails to resonate with anyone in particular.

In Order to Maximise Sales, Marketers Are Generally Advised to Appeal