The text discusses trends in strategies used by contemporary relationship marketers and designed to build deeper, more direct and enduring relationships with customers. Which of the following is NOT one of these trends as discussed in the text?
A) using tecniques to identify and retain the most profitable customers
B) providing incentives for the least profitable customers to leave the company
C) providing deep discounts to the most profitable customers
D) using electronic communications channels to enter into engaging, customised dialogues with customers
E) reducing the company's dependence on mass media communications such as TV and radio

Question

Quizplus · Accepted Answer

Providing deep discounts to the most profitable customers is not a trend discussed in the text. Relationship marketers focus on identifying and retaining profitable customers, engaging through customized dialogues, and reducing reliance on mass media, rather than offering deep discounts.

The Text Discusses Trends in Strategies Used by Contemporary Relationship