Beyond standard performance measures such as ROI and sales, marketers are increasingly using customer- centred measures of marketing impact. Which of the following is NOT a customer- centred measure of marketing impact?
A) customer equity
B) customer retention
C) customer lifetime value
D) share of market
E) customer acquisition

Question

Quizplus · Accepted Answer

Share of market is not a customer-centered measure of marketing impact. It measures the percentage of the total market that a company or brand represents, rather than specific customer behaviors or preferences. The other options - customer equity, customer retention, customer lifetime value, and customer acquisition - all focus on understanding and measuring the impact of marketing efforts on individual customers.

Beyond Standard Performance Measures Such as ROI and Sales, Marketers