The process of estimating how much a customer spends per purchase, how often s/he buys from the company, and how long the company can expect the customer to continue to buy is used to estimate the:
A) customer attractiveness index.
B) customer marketability value.
C) customer lifetime value.
D) customer preference quotient.
E) none of the above

Question

Quizplus · Accepted Answer

The described process is used to estimate the customer lifetime value, which is the total monetary value a customer is expected to bring to a company over the course of their relationship.

The Process of Estimating How Much a Customer Spends Per