One of the problems marketers face regarding customer retention is that classic marketing theory and practice emphasises:
A) reducing distribution costs rather than curtailing advertising.
B) creating transactions rather than relationships.
C) reselling to customers rather than finding new ones.
D) product image over product value.
E) all of the above

Question

Quizplus · Accepted Answer

Classic marketing theory and practice focus on creating transactions rather than building relationships, which can lead to a lack of emphasis on customer retention.

One of the Problems Marketers Face Regarding Customer Retention Is