Which of the following items provide marketers with an indication of customer satisfaction?
A) customer intentions to re- purchase
B) customer willingness to recommend a product or service
C) a numeric scale, say 1- 7 points, in which the customer assigns a number that reflects their overall level of satisfaction
D) all of the above
E) none of the above

Question

Quizplus · Accepted Answer

All three options provide insight into customer satisfaction. Customer intentions to re-purchase indicate satisfaction with the product or service, willingness to recommend shows satisfaction and loyalty, and a numeric scale allows for a quantitative measurement of satisfaction.

Which of the Following Items Provide Marketers with an Indication