Tums antacid stresses the fact that it is a calcium supplement in its advertisements, and has the health benefits of calcium. Most people already know Tums contains calcium. The new promotion is trying to change the attitude toward Tums by:
A)changing the perceived importance of the attribute.
B)adding a new attribute and re-positioning the product.
C)changing the basic product.
D)adding a new attribute to the product.

Question

Quizplus · Accepted Answer

The promotion is trying to change the perceived importance of the attribute (calcium content) by emphasizing the health benefits of calcium and positioning Tums as a calcium supplement.

Tums Antacid Stresses the Fact That It Is a Calcium