Which of the following statements about the VALS program is true?
A)The VALS program seeks to explain when consumers make purchase decisions.
B)The VALS program is used globally.
C)The VALS and PRIZM programs are both lifestyle analysis tools.
D)The acronym VALS stands for Very Awesome Life Style.

Question

Quizplus · Accepted Answer

The VALS (Values, Attitudes, and Lifestyles) and PRIZM programs are both tools used for lifestyle analysis, helping marketers understand consumer behavior and preferences.

Which of the Following Statements About the VALS Program Is