The SRI's VALS Program is one of the most prominent examples of:
A)learning theories studies.
B)lifestyle analysis programs.
C)studies on the hierarchy of effects.
D)purchasing behaviour studies.

Question

Quizplus · Accepted Answer

The VALS program is a lifestyle analysis program developed by SRI (Stanford Research Institute) that identifies consumer segments based on their values, attitudes, and lifestyle. It is not focused on learning theories, hierarchy of effects, or purchasing behavior studies.

The SRI's VALS Program Is One of the Most Prominent