Rumours that circulated throughout Russia that Snickers candy bars caused diabetes is an example of:
A)consumer ethnocentrism.
B)a lack of back translation.
C)negative word of mouth.
D)cultural insensitivity.

Question

Quizplus · Accepted Answer

This is an example of negative word of mouth, which is when consumers spread negative information about a product or brand through informal channels such as word of mouth, social media or online reviews. In this case, rumours about Snickers causing diabetes are false and can harm the reputation of the brand.

Rumours That Circulated Throughout Russia That Snickers Candy Bars Caused