A consumer's purchases are often influenced by the views, opinions, or behaviours of others. Two important aspects of personal influence are:
A)personality and lifestyle.
B)word-of-mouth activity and psychographics.
C)opinion leadership and word-of-mouth activity.
D)lifestyle and motivation.

Question

Quizplus · Accepted Answer

Opinion leadership is when individuals are influential in shaping the attitudes and behaviors of others, while word-of-mouth activity refers to the spread of opinions or recommendations about a product or service through personal conversations. Psychographics and motivation are also relevant factors, but they are not mentioned as the two main aspects of personal influence in the question. Personality and lifestyle may influence how someone is an opinion leader or engages in word-of-mouth activity, but they are not the main factors that drive personal influence.

A Consumer's Purchases Are Often Influenced by the Views, Opinions