Brands must be cognizant of what rumours are being shared on social media. For example, rumours that McDonald's hamburgers contained horsemeat is an example of:
A)negative viral marketing.
B)consumer ethnocentrism.
C)a lack of back translation.
D)cultural insensitivity.

Question

Quizplus · Accepted Answer

The spread of rumours that McDonald's hamburgers contained horsemeat is an example of negative viral marketing, where false or negative information is spread through social media and other online platforms. This can have a damaging effect on the reputation of the brand and lead to loss of customers.

Brands Must Be Cognizant of What Rumours Are Being Shared