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Marketing Study Set 17
Quiz 4: Ethics and Social Responsibility for Sustainable Marketing
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Question 1
Multiple Choice
Which of the following is NOT a possible reason why the state of perceived ethical business conduct is at its present level?
Question 2
Multiple Choice
PepsiCo Beverages Canada is recognized for their sustainable use of all of the following except:
Question 3
Multiple Choice
Several companies meet and agree to bid rigging for sealed tendered government contract work. Bid rigging is:
Question 4
Multiple Choice
A real estate agent sells a high-rise condo unit to a customer, primarily because the customer loves the city view from the condo windows. The agent shows the customer a promotional leaflet suggesting that there will be no further construction in the area For quite some time but knows that in one year another high-rise will be built, Effectively blocking the view so important to the customer. The agent decides not to give that information to the customer. This action would normally be considered:
Question 5
Multiple Choice
The Ronald McDonald House creates an environment for their staff and guests that includes guidelines such as 'treating everyone how you would like to be treated.' This guideline is referred to as a good:
Question 6
Multiple Choice
Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue) as a means of generating viewer or listener interest. The Research Industry Coalition (RIC) has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency Distribution of those who call when the media report the results. If a television station chooses not to make viewers aware of the shortcomings of the poll, its business Practice would fall into which of the following categories?
Question 7
Multiple Choice
Which of the following statements accurately distinguishes between laws and ethics?
Question 8
Multiple Choice
A recent study of American and Canadian entrepreneurs on ethical perceptions found that _________of both considered it was unethical to blame an error on innocent co-workers.
Question 9
Multiple Choice
Telus believes in the health of the planet. They work to operationalize this belief across the planet and as a result have been named to the:
Question 10
Multiple Choice
All Canadian companies must abide by established business laws for operation, which include financial reporting and employment standards. These laws are:
Question 11
Multiple Choice
A Canadian business was conducting operations overseas where they were caught bribing officials in order to win engineering projects. Bribing is against Canadian society's values and standards. In essence, what did this business break?
Question 12
Multiple Choice
Socially responsible companies often are known by which "tagline"?
Question 13
Multiple Choice
Vancity has found a successful niche by leveraging which consumer trend?
Question 14
Multiple Choice
A company uses a technique called "price gouging". This action would normally be considered:
Question 15
Multiple Choice
Researchers have identified numerous factors that influence ethical marketing behaviour and they include each of the following EXCEPT:
Question 16
Multiple Choice
Encana Corporation in Calgary, Alberta, has made a commitment to being socially responsible with respect to the environment. Each year they demonstrate this commitment in their __________.