Question 1

Ben and Jerry's purchasing practices, ingredient sourcing, manufacturing, and involvement in the community decisions were guided by their:
A)situational analysis.
B)marketing program.
C)mission statement.
D)SWOT analysis.

Accepted Answer

Ben and Jerry's purchasing practices, ingredient sourcing, manufacturing, and involvement in the community decisions were guided by their mission statement, which emphasized their commitment to social responsibility and sustainable business practices.

Question 2

Telus offers several mobile phone plans, which of the following best describes what constitutes their potential offerings?
A)products, services, ideas and experiences.
B)products and services.
C)products only.
D)physical goods and services.

Accepted Answer

Telus, like many telecommunications companies, offers a variety of offerings that go beyond just physical products (like mobile phones) and services (like phone plans). They also provide ideas (such as business solutions and innovations) and experiences (customer service, user interface, etc.), making option A the most comprehensive description of their potential offerings.

Question 3

A legal entity of people who share a common mission is referred to as a(n):
A)lobby group.
B)organization.
C)industry.
D)special interest group.

Accepted Answer

An organization is a legal entity formed by a group of people who come together to achieve a common goal or mission. Lobby groups, special interest groups, and industries may also share a common goal, but they are not necessarily legal entities in and of themselves.

Question 4

Figure 2-1
 
-In Figure 2-1, "E" represents
A)corporate-level strategy level.
B)functional-level strategy level.
C)Board of Directors.
D)departments.

Accepted Answer

The answer of Figure 2-1
 
-In Figure 2-1, "E" represents
A)corporate-level...

Question 5

Large organizations can be extremely complex. They usually consist of ________ organizational level(s)whose strategy is linked to marketing:
A)three.
B)five.
C)four.
D)two.

Accepted Answer

Large organizations typically consist of three organizational levels whose strategy is linked to marketing: corporate, business, and functional.

Question 6

Figure 2-1
 
-In Figure 2-1, "C" represents the
A)business-unit strategy level.
B)corporate-level strategy level.
C)functional-level strategy level.
D)Board of Directors.

Accepted Answer

The answer of Figure 2-1
 
-In Figure 2-1, "C" represents...

Question 7

Figure 2-1
 
-In Figure 2-1, "A" represents the:
A)functional-level strategy level.
B)CEO.
C)Board of Directors.
D)corporate-level strategy level.

Accepted Answer

The answer of Figure 2-1
 
-In Figure 2-1, "A" represents...

Question 8

Telus' goal in offering a specific phone that is not offered by any of the other mobile phone carriers in Canada is focused on achieving a long term advantage to deliver a unique customer experience. This is known as:
A)strategy.
B)corporate planning.
C)market development.
D)customer relationship management.

Accepted Answer

Offering a unique phone that is not available with other carriers is part of Telus' strategy to differentiate themselves in the market and offer a unique customer experience that will set them apart in the long term.

Question 9

Plan Canada, a nongovernmental organization that serves its customers but does not have profit as an organizational goal is considered a
A)nonprofit organization
B)government agency
C)business firm
D)public university

Accepted Answer

Plan Canada is described as a "nonprofit organization" in the statement, meaning its primary purpose is not to generate profit but instead to serve a social or public interest.

Question 10

Ben & Jerry's is a success story due to its "linked prosperity" strategy based on its three part mission statement that includes all:
A)Customer Mission, Product Mission, and Economic Mission.
B)Product Mission, Economic Mission, Social Mission.
C)Supplier Mission, Economic Mission, and Customer Mission.
D)Supplier Mission, Economic Mission, and Social Mission.

Accepted Answer

Ben & Jerry's mission statement includes a Product Mission, Economic Mission, and Social Mission. The Product Mission focuses on creating high-quality ice cream using natural ingredients. The Economic Mission emphasizes the company's responsibility to profitability and sustainable financial growth. The Social Mission seeks to make a positive impact on society by advocating for social justice and environmental causes. This "linked prosperity" strategy is a key contributor to the company's success.

Question 11

Which of the following is NOT one of Ben and Jerry's successful organizational and marketing strategies?
A)FairTrade.
B)B-Corp Certification.
C)PartnerShop Program.
D)FairFranchise.

Accepted Answer

"FairFranchise" is not a successful organizational and marketing strategy of Ben and Jerry's. The other options, FairTrade, B-Corp Certification, and PartnerShop Program, are all strategies used by Ben and Jerry's to promote social and environmental responsibility in their business practices.

Question 12

In today's global competition, it is important to recognize the kinds of organizations that exist. Organizations can basically be divided into two categories:
A)business and non-profit.
B)domestic and multi-national.
C)privately owned and publically owned.
D)regulated and unregulated.

Accepted Answer

While all the choices listed describe different types of organizations, the most fundamental distinction is between for-profit (business) and non-profit organizations. This distinction is based on their main goals and objectives: making a profit versus serving a charitable or social purpose. The other choices (B, C, and D) are all secondary distinctions that can overlap with each other (e.g. a multi-national business can be both privately and publicly owned).

Question 13

The 'Alternative Energy Group' of GE likely has which focus:
A)has marketing and other specialized activities.
B)directs overall strategy for the organization.
C)also has a comparable non-business unit.
D)markets a set of related products to a clearly defined group of customers.

Accepted Answer

The 'Alternative Energy Group' of GE markets a set of related products (alternative energy products) to a clearly defined group of customers (those interested in using renewable energy sources). This is evident from the name of the group and their focus on developing and promoting alternative energy solutions. The other options do not accurately represent the focus of this particular business unit within GE.

Question 14

Figure 2-1
 
-In Figure 2-1, "D" represents the
A)corporate-level strategy level.
B)Board of Directors.
C)business-unit strategy level.
D)functional-level strategy level.

Accepted Answer

"D" represents the functional-level strategy level, which focuses on the specific activities and operations within a department or function of the organization. The other options, such as corporate-level strategy and the Board of Directors, are represented by different entities or symbols in the figure.

Question 15

John's Auto Wreckers is a privately owned organization that serves its customers in order to earn a profit is called a:
A)nonprofit organization.
B)manufacturing agent.
C)business firm.
D)community action program.

Accepted Answer

The description of John's Auto Wreckers as a privately owned organization that serves its customers in order to earn a profit indicates that it is a business firm. Nonprofit organizations do not operate with the goal of earning a profit, manufacturing agents typically work for manufacturers rather than owning their own businesses, and community action programs are typically charitable or nonprofit organizations focused on community development rather than profit.

Question 16

While undertaking risk to offer the iPhone, Apple Computers is rewarded by receiving the following reward:
A)Shareholders' equity
B)Contribution margin
C)Inventory turnover
D)Profit

Accepted Answer

Profit is the best choice as it represents the financial gain received by Apple Computers as a result of offering the iPhone, and is an important factor in the success and growth of their business.

Question 17

At Apple Computers, the financial department considers the profit earned at the end of the day as:
A)the money earned as long as the economic order quantity is maintained.
B)the money left over after a firm's total expenses are subtracted from its total revenues.
C)the point at which company assets equal company liabilities.
D)the goodwill earned from implementing the societal marketing concept.

Accepted Answer

Profit is the money left over after a firm's total expenses are subtracted from its total revenues. It is a measure of the financial performance of a business, indicating whether the company is generating revenue at a level that is higher than its costs of doing business.

Question 18

Ford, GM, and Toyota, all develop automobiles. This group create a(n):
A)conglomerate.
B)product market.
C)cartel.
D)industry.

Accepted Answer

Ford, GM, and Toyota all develop automobiles, which puts them in the same industry. Conglomerates involve unrelated businesses, a product market refers to all products that can satisfy a particular need or want, and cartels involve businesses collaborating to control production and pricing.

Question 19

Figure 2-1
 
-In Figure 2-1, "B" represents the
A)corporate-level strategy level.
B)departments.
C)Board of Directors.
D)functional-level strategy level.

Accepted Answer

The corporate-level strategy level is the highest level of strategy in an organization. It is concerned with the overall direction of the organization and how it will compete in the market. In Figure 2-1, "B" represents the corporate-level strategy level because it is at the top of the hierarchy and it is concerned with the overall direction of the organization.

Question 20

George's Computer Repairs is focused on earning money for its owners, while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit. The contrast between these two is:
A)Both serve customers, so there is no contrast between the two
B)George's Computer Repairs is a shareholder company, while Plan Canada is a for profit company
C)George's Computer Repairs is considered a business, while Plan Canada is considered a nonprofit organization
D)George's Computer Repairs is a nonprofit, while Plan Canada is a for profit company.

Accepted Answer

The contrast between George's Computer Repairs and Plan Canada is that George's Computer Repairs is considered a business, while Plan Canada is considered a nonprofit organization. They have different priorities and goals, with George's Computer Repairs focused on earning money for its owners and Plan Canada focused on solving community issues overseas without concern for profit.

Quiz 2: Developing Successful Marketing Strategies

Ben and Jerry's purchasing practices, ingredient sourcing, manufacturing, and involvement in the community decisions were guided by their:

Telus offers several mobile phone plans, which of the following best describes what constitutes their potential offerings?

A legal entity of people who share a common mission is referred to as a(n) :

Figure 2-1 -In Figure 2-1, "E" represents

Large organizations can be extremely complex. They usually consist of ________ organizational level(s) whose strategy is linked to marketing:

Figure 2-1 -In Figure 2-1, "C" represents the

Figure 2-1 -In Figure 2-1, "A" represents the:

Telus' goal in offering a specific phone that is not offered by any of the other mobile phone carriers in Canada is focused on achieving a long term advantage to deliver a unique customer experience. This is known as:

Plan Canada, a nongovernmental organization that serves its customers but does not have profit as an organizational goal is considered a

Ben & Jerry's is a success story due to its "linked prosperity" strategy based on its three part mission statement that includes all:

Which of the following is NOT one of Ben and Jerry's successful organizational and marketing strategies?

In today's global competition, it is important to recognize the kinds of organizations that exist. Organizations can basically be divided into two categories:

The 'Alternative Energy Group' of GE likely has which focus:

Figure 2-1 -In Figure 2-1, "D" represents the

John's Auto Wreckers is a privately owned organization that serves its customers in order to earn a profit is called a:

While undertaking risk to offer the iPhone, Apple Computers is rewarded by receiving the following reward:

At Apple Computers, the financial department considers the profit earned at the end of the day as:

Ford, GM, and Toyota, all develop automobiles. This group create a(n) :

Figure 2-1 -In Figure 2-1, "B" represents the

George's Computer Repairs is focused on earning money for its owners, while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit. The contrast between these two is: