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The Marketing Challenge for the Brand Manager Using a Facebook

Question 72

Multiple Choice

The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by all of the following, except:


A) leveraging existing media assets for the brand.
B) updating content at random.
C) using familiar imagery and messaging, but adding a twist.
D) engaging users and letting them guide site content.

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