In thinking about starting an ad campaign on Facebook, the brand manager considers
A)that each user who visits a Facebook Page will see the same advertisement.
B)letting users specify ad positioning and placement on the Facebook Page.
C)whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages.
D)tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.

Question

Quizplus · Accepted Answer

Tracking the sales produced by the ad by linking it to a coupon code, product, or promotional offer would be the best choice as it allows for measuring the effectiveness of the ad campaign and adjusting it accordingly. Option A is incorrect as Facebook algorithms determine which users see which ads. Option B may not be feasible as users may have different preferences for ad placement. Option C is important, but not the best choice as text, audio, and video balance is only one aspect of ad design.

In Thinking About Starting an Ad Campaign on Facebook, the Brand