Brand managers can use Twitter strategically to accomplish all of the following, except:
A)ignore user criticisms to develop happier customers.
B)tweet on topics that provide information of value to their customers.
C)follow Twitter profiles that mention their products.
D)generate brand buzz by developing an official Twitter profile.

Question

Quizplus · Accepted Answer

Ignoring user criticisms is not a strategic use of Twitter for brand managers. Addressing and resolving customer issues publicly on Twitter can improve brand reputation and show transparency in customer service.

Brand Managers Can Use Twitter Strategically to Accomplish All of the Following