Telus' goal in offering a specific phone that is not offered by any of the other mobile phone carriers in Canada is focused on achieving a long term advantage to deliver a unique customer experience. This is known as:
A)strategy.
B)corporate planning.
C)market development.
D)customer relationship management.

Question

Quizplus · Accepted Answer

Offering a unique phone that is not available with other carriers is part of Telus' strategy to differentiate themselves in the market and offer a unique customer experience that will set them apart in the long term.

Telus' Goal in Offering a Specific Phone That Is Not