The 'Alternative Energy Group' of GE likely has which focus:
A)has marketing and other specialized activities.
B)directs overall strategy for the organization.
C)also has a comparable non-business unit.
D)markets a set of related products to a clearly defined group of customers.

Question

Quizplus · Accepted Answer

The 'Alternative Energy Group' of GE markets a set of related products (alternative energy products) to a clearly defined group of customers (those interested in using renewable energy sources). This is evident from the name of the group and their focus on developing and promoting alternative energy solutions. The other options do not accurately represent the focus of this particular business unit within GE.

The 'Alternative Energy Group' of GE Likely Has Which Focus