In the Boston Consulting Group (BCG)model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects the:
A)market segment size.
B)business portfolio in dollars.
C)relative market share.
D)national forecast.

Question

Quizplus · Accepted Answer

In the BCG model, the horizontal axis reflects the relative market share of the SBUs. This is typically measured in terms of the SBU's market share compared to its largest competitor. The vertical axis reflects the market growth rate of the industry in which the SBU operates. Together, these axes are used to categorize the SBUs into four categories: Stars, Cash Cows, Question Marks, and Dogs. Therefore, the correct answer is option C, relative market share.

In the Boston Consulting Group (BCG)model for Analysis of a Firm's