Assume McDonald's is engaging in a market development strategy. Which of the following actions best illustrates a market development strategy?
A)running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase
B)adding a line of new deli sandwiches to the menu of existing McDonald's stores
C)opening the first McDonald's in China
D)developing a line of McDonald's toys to be sold through Toys R Us stores

Question

Quizplus · Accepted Answer

Market development strategy involves expanding the target market by entering into new markets with existing products. Opening the first McDonald's in China is a clear example of market development strategy as it involves entering a new market with existing products. Options A, B, and D are examples of product development strategy that involve introducing new products or product features to the existing market.

Assume McDonald's Is Engaging in a Market Development Strategy