Manugistics and i2 Technologies, two top vendors of supply chain management software, have recently launched their own online trading exchange aimed at creating a supply chain for their customers to make distribution of products and ideas easier for all involved. These two organizations hope to benefit from:
A)eCRM.
B)the 80/20 principle.
C)entropy.
D)a marketing chain.

Question

Quizplus · Accepted Answer

The launch of an online trading exchange is a strategy to improve customer relationship management through electronic means, hence the use of eCRM. The other options, the 80/20 principle, entropy, and a marketing chain, are not applicable in this context.

Manugistics and I2 Technologies, Two Top Vendors of Supply Chain