When Rollerblade's marketing department designs a strategy to make it easy for inline skate buyers to buy them at a retail outlet that is convenient to them and where they feel comfortable shopping, it is concerned with the_________ element of the marketing
Mix)
A)promotion
B)place
C)price
D)product

Question

Quizplus · Accepted Answer

The element of the marketing mix that deals with making the product available to consumers in the right place and at the right time is called distribution, or "place." This includes decisions about which channels of distribution to use (e.g. retail stores, online sales), how many outlets to make the products available in, and how to get the products to these outlets. In this case, Rollerblade's marketing department is focused on finding ways to make it easy for consumers to find and purchase inline skates at retail outlets that are convenient and comfortable for them to shop in. This means they are primarily concerned with the "place" element of the marketing mix.

When Rollerblade's Marketing Department Designs a Strategy to Make It