The City of Hamilton uses Twitter, Facebook, and in particular, YouTube to share with consumers the benefits their city has to offer. These platforms are commonly referred to as:
A)customer relationship management (CRM)
B)social media marketing
C)social communication marketing
D)online marketing

Question

Quizplus · Accepted Answer

The use of Twitter, Facebook, and YouTube to share benefits and engage with customers is a clear example of social media marketing, which refers to the use of social media platforms for marketing and promotional purposes. Option A, customer relationship management (CRM), typically involves managing customer interactions and data to improve the customer experience and drive loyalty. Option C, social communication marketing, is not a commonly used term in the marketing industry, and its meaning is unclear. Option D, online marketing, is a broader term that encompasses various marketing strategies that use the internet, including social media marketing.

The City of Hamilton Uses Twitter, Facebook, and in Particular