Disney calculates the total profit generated by their customers' purchases and visits to be over $20,000 CDN over the customers' lifetime. They refer to this as:
A)Synergistic profit
B)Holistic profit
C)Customer relationship management
D)Customer lifetime value

Question

Quizplus · Accepted Answer

The term used to describe the total profit generated by customers' purchases and visits over their lifetime is known as customer lifetime value (CLV). Option A and B are not related terms, and option C refers to a marketing strategy focused on building and maintaining long-term relationships with customers, which is related to CLV but not the specific term used to calculate profit. Therefore, the best choice is D.

Disney Calculates the Total Profit Generated by Their Customers' Purchases